WHY MANY BUSINESSES ARE NOT SURVIVING IN NIGERIA
HOW THE EMPLOYEES ATTITUDES, POOR CUSTOMER SERVICE AND THE MENTALITY OF “JUST WAITING FOR SALARY” CAN DESTROY A BUSINESS Reading Time: 14–16 minutes Category: Business and Entrepreneurship Last Updated: September 2026 Author: Naija Hustle Hub Online A business owner can provide the capital, rent the shop, buy the equipment and bring customers through the door but if the people running the business do not care about its success, the business can slowly bleed money until there is nothing left to save. Nigeria is one of the most challenging environments in which to build and maintain a business, I am not saying this to scare away investors no, but we need to do something about the people we employ to look after our businesses, even though the economy is contributing to the out but looking into what our employees do in our business will really help and reduce the speed in which businesses close. Entrepreneurs face high operating costs, unreliable infrastructure, limited access...
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